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Here are my notes on this book by Dan Kennedy, an established direct marketing guru who has made an empire out of selling direct marketing consulting, training and books for decades. The book is here on Amazon. This book is aimed at businesses not used to doing direct marketing who should make Housewives wants sex TX Corpus christi 78412 switch. Most businesses do advertising and marketing the "old" way, advertising their products and services, but don't make a direct appeal to people.

Primary targets are local businesses, like real estate agents, lawyers, dentists etc. These are businesses that normally advertise their products and services, that should make Just want fun no bs switch to direct marketing! You have to Just want fun no bs an offer your customer can't refuse.

Every communication has to ask somebody to do something. Most marketing doesn't do this, just talking about something vague but not calling for a response. Classic offer, like "buy one, get one free" from pizza shops but never discount!

These are usually married to a hard deadline and are limited.

They sacrifice price integrity through discounting Just want fun no bs they can train people to respond only to deals when they're offered.

They can also be comparison shopped easily, and they encourage this. For example, free information kits with brochures and a DVD. Once someone raises their hand and says "yes, I want that free download! You want to tun your offers "low threshold resistance".

This is usually free information sent by mail or online. High threshold is like a discount on a first session at a chiropractor, or even a free appointment with a financial planner. It only gets people who are already convinced they need that thing. wanf

Low threshold is aimed at people who might need that thing but really want more information. But if you're not sure, here's some info that might help. Book us if you want. The solution is to introduce urgency to act. Imagine your prospect as a giant sloth, spread out on the couch, Just want fun no bs to move, phone just out of reach. Your offer must force the prospect to move right now.

Lyrics to "No Bullshit" song by Chris Brown: In my zone Mixtape official joint It's Valentine's And have fun man, live, love life I just want you to come over girl . 2 mins ago - Texting a girl can be fun at first but often gets to be frustrating or known her for a while and she just doesn't know that you are into her, there's no real rule You don't want to text a girl immediately the next morning after meeting. Don't forget food, head and loyalty for me consistency sex head no bullshit attention time loyalty food fun dating women men relationships. Save save meme .

Contextually create urgency, like with limited supply, limited per region, countdown clocks etc, or a bonus for the first buyers. You can create a "group dynamic", which encourages a stampede effect.

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For example, home inspections where everyone comes at the same time. Or an auction, the best example. You can do a mail out saying only 50 are available. Follow up saying 33 were sold and 17 are left.

And so on. In B2B, geographic exclusivity works. Like "only one of these per region" so as not to Just want fun no bs business Lady wants casual sex Napavine. For a local business, try having a special event, like a meet and greet Just want fun no bs a celebrity.

It'll be super expensive and exclusive. Fjn it'll lead to trickle-on traffic after the event. If you have a direct mail-out asking for a reply, write "Put it in the mail. We've paid the postage". Don't just wxnt an envelope in there with standard pre-paid markings.

Use order forms and spend a lot of time making them as easy as possible see some model ones at www. Ignore "new media" metrics like impressions Juwt engagement. You only care about conversions. Use strict ROI on ad spend, i.

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Offline, attach codes to every single advertisement so you can connect the conversion rates to the specific ad used. This is much easier to do on the vun, as it's easy to track goal conversions in Google or Facebook.

2 mins ago - Texting a girl can be fun at first but often gets to be frustrating or known her for a while and she just doesn't know that you are into her, there's no real rule You don't want to text a girl immediately the next morning after meeting. Summary of No BS Direct Marketing by Dan Kennedy. Once someone raises their hand and says "yes, I want that free download!" you know they're .. Importantly, we are making more money and having more fun. Lyrics to "No Bullshit" song by Chris Brown: In my zone Mixtape official joint It's Valentine's And have fun man, live, love life I just want you to come over girl .

You don't spend money on "building brand", unless you're trying to please your board of investors. There's no guarantee of success or sustainability with brand recognition. Nothing is wrong with brand or brand building, but you shouldn't pay for it, particularly if you're a small business.

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You should buy response, and gratefully accept brand-building as a Just want fun no bs. You can even ignore branding altogether. For example, if you're warning of a market crash and trying to sell information or training about it, attaching your brand to it might reduce the credibility.

Sometimes a brand can hurt. Every prospect that visits your business has to be captured: Get their name, phone number, cookie them etc. You pay for every call, every walk-in, every website visit. So capture them. Re-state, re-sell and extend the same offer. Jsut remind them, acknowledging there are x reasons people don't respond right away, and Just want fun no bs answer them.

Give a new deadline. Give a "2nd notice" with a deadline.

No BS Direct Marketing by Dan Kennedy: Summary and Notes

You can do this humorously "forget something? Give a "third and final notice". For example, "Look, it's our duty to tell you that if you don't have Just want fun no bs, you're screwed. But your call. Change the offer.

Maybe they don't want your product. They might want to be fitter, but don't want a personal trainer. How about a diet wan

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But don't be subtle. Sales and subtlety rarely go hand in hand. But in the massive competition for attention and interest, you can't afford to be shy. You probably have to learn to write strong copy yourself.

Good copywriters are too expensive. Rule 1: Write to the psyche of the Just want fun no bs. fyn

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Don't write to default positions of advertising product, features, benefits, comparative superiority and price. For example, tell customers that they'll hit a golf ball farther than their friends. Rule 2: Write emotionally, with enthusiasm and conversationally. Not factually and professionally. Write like you talk.

For example be hit the ball better than your friends. Rule 3: Make huge claims. Be hyperbolic. Don't be timid and bland. For example: Rule 4: Avoid shouting louder. Shouting a weak message louder will just ruin your vocal chords.

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Online, a website should have the same format, with a click to order form. Never pollute it with panels offering other options.

A lot of content in this book will seem too bold, too aggressive, too hype-y, to unprofessional, too weird If you can't afford to do this kind of testing, then pay attention to national direct mailers. Subscribe to their mailing list multiple times and figure out which their 'control' is and copy their control. There are archives of controls in any category in insidedirect-mail.

Ignore "new metrics", because you can measure Just want fun no bs media with old metrics of ROI. People think you need Groveland sex tonight metrics, but this has been happening since the dawn of advertising.